The adage ‘to go global, you have to think local’ still is true. Still, with the digital revolution charging ahead, borders have become blurred, and the need for a more unified ‘global’ brand that’s relevant everywhere becomes greater.

 The speed with which a brand message circulates the web is staggering. While the words and points of reference may need to be tweaked for each country and culture, the brand itself needs to adhere to a single philosophy regardless of location – a global brand.