How Business Missed the Power of Experience Management

Reform experience management—or become obsolete

By Lewis Carbone

Professor of Practice, Broad School of Business, Michigan State University

Founder & CEO, Experience Engineering®, Inc.

Created in collaboration with @Kimberly Peters, MS-CXM and @Matthew Murray, MS-CXM

Commit to the Experience Management Reformation™ Movement

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Sign the Manifesto. Add your name to support a return to first principles: engineered experiences built on memory, emotional resonance™, and system-level rigor. Sign Today.

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