UNIVERSITY OF RHODE ISLAND

Challenge:

Increase financial support to the University of Rhode Island Foundation.

Solution: Developed and design a multi-function direct mail program, targeting major fundraisers. Using the history of the university as a land grant college.  Sending a seedling along with a poster showing points of history past, present, and future, sent in a mailing tube with all the elements explaining the needs of the university.

Results: The most successful campaign in school history.

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